Analysis Framework
1. 시장 현황
2. 제품/서비스별 마케팅 분석
- 4P [Product/Service, Price, Promotion, Place]
- 3C [Company, Competitor, Customer]
- possibly SWOT?
3. 비교차트 & Forecast
4. 해당 제품/서비스군의 향후 방향과 vision에 대하여

Output Format
1. PDF like the one from 'changethis manifesto'
- presentation like format
- templates


Resources
1. internet posts and news articles
2. theories, papers, and books
- high tech marketing [김상훈]
- chasm marketing
etc.
3. other product analysis